PPC calculator hub

Free Ad Metric Calculators

Calculate ROAS, CPC, CTR, CPM and other PPC metrics instantly.

Tools

Popular PPC calculators

ROAS Calculator

Calculate return on ad spend from revenue and ad spend.

CPC Calculator

Calculate average cost per click from spend and clicks.

CTR Calculator

Calculate click-through rate from clicks and impressions.

CPM Calculator

Calculate cost per thousand impressions from spend and impressions.

Fast calculators for core ad metrics

Ad Metric Tools helps advertisers, PPC managers, ecommerce operators, and marketers calculate common ad metrics without spreadsheets. Start with one of the calculators above, then use the related calculator links to move between ROAS, CPC, CTR, and CPM.

Every calculator includes the formula, a worked example, frequently asked questions, and real HTML links to related tools.